RevlyCRM is the hospitality-specific sales and marketing CRM built to help hotels and vendors drive more direct revenue, build real relationships, and reduce reliance on third-party platforms and paid media.
Trusted by hospitality brands, sales teams, and vendors who are done renting demand
Built for Hospitality
AI-Powered
All-in-One CRM
Hospitality Revenue Is Too Dependent on Everyone Else
Hotels and hospitality vendors are fighting for revenue on platforms they don't control—OTAs, paid media, bloated tech stacks, and disconnected tools that don't talk to each other.
You're capturing leads in one place.
Nurturing them in another.
Tracking deals… somewhere else entirely.
And somehow, you're still expected to grow revenue.
When You Don't Own the Relationship, You Don't Own the Revenue
Rising acquisition costs from third-party commissions
Inbound leads ghosting after one follow-up
Sales teams stuck chasing RFPs instead of building pipeline
Zero visibility into who's actually engaged
If your systems are fragmented, your revenue will be too.
The Solution
One Platform. Built for Hospitality Revenue.
RevlyCRM is the first all-in-one sales and marketing CRM designed specifically for hospitality teams—hotels, venues, and vendors who want to drive direct revenue without duct-taping five tools together.
Capture demand.
Nurture relationships.
Book faster.
Close smarter.
All in one place.
Replace multiple tools with a single hospitality-ready system
Build direct relationships—before buyers submit an RFP
Automate follow-ups without losing the human touch
Track engagement, not just leads
Show up stronger in AI-driven buyer journeys
Features
Everything You Need to Own Your Revenue
Direct Inquiry Short Forms
Create short, strategic forms that generate more direct inquiries earlier in the sales process.
Instant Meeting Booking
Let qualified prospects book time directly on your calendar — no back-and-forth email tennis.
Intent Tracking
See who's opening, clicking, and engaging — so you know who's warm before you call.
Automated Follow-Up Sequences
Never let a lead go cold. Structured outreach that runs while you sell.
Two-Way Conversations
Real replies. Real relationships. Centralized and trackable.
Task & Reminder Automation
Because "I meant to follow up" doesn't close deals.
Visual Sales Pipelines
See every opportunity, stage, and next step at a glance.
Engagement & Lead Scoring
Prioritize the buyers showing intent, not the ones ghosting you.
Deal Tracking & Forecasting
Know what's likely to close and when.
Performance Dashboards
Track activity, response rates, and revenue impact.
How It Works
Three Steps to Revenue Ownership
Step 01
Connect Your World
Bring your leads, contacts, calendars, and campaigns into one centralized CRM.
Step 02
Automate the Right Touchpoints
Use AI-powered messaging and workflows to stay visible, relevant, and human.
Step 03
Track What Actually Drives Revenue
See who's engaging, where deals stall, and what's converting.
Built by Hospitality. Proven in the Field.
"RevlyCRM helped us build pipeline without waiting on RFPs."
— Hospitality Sales Leader
Secure Infrastructure
Hospitality Community Backed
Pricing
Pricing That Scales With Your Revenue
No bloated bundles. No hidden add-ons. Just a scalable CRM designed to move with your organization.
Launch Plan
$250/month
Includes up to 5,000 marketing contacts
Up to 5,000 contacts
$250/mo
5,001–10,000 contacts
$300/mo
10,001–15,000 contacts
$350/mo
15,001–20,000 contacts
$400/mo
20,001–25,000 contacts
$450/mo
25,001–30,000 contact
$500/mo
$50 per additional 1,000 contacts
What's Included
Centralized hospitality CRM
Unlimited users
Contact & pipeline management
Funnels, landing pages & website builde
Email marketing & touchpoints
Core automation workflows
Reporting & revenue visibility
Best For: Independent hotels, venues, and hospitality vendors who are ready to own their pipeline, centralize their data, and stop relying on disconnected systems.
About Us
Allow us to introduce ourselves.
We’re Cory Falter and Susan Tucker, and we didn’t set out to build a CRM.
We built RevlyCRM because the ones we were using weren’t built for hospitality.
As partners at Lure Agency, we’ve spent years in the trenches with hotel sales teams, management companies, and hospitality vendors. We’ve seen the gaps firsthand: leads slipping through the cracks, disconnected systems, and teams stuck reacting instead of driving revenue.
RevlyCRM was built to fix that.
It’s designed specifically for B2B hospitality sales and marketing—so everything from prospecting to pipeline actually works together.
Frequently Asked Questions
Your sales & catering platform manages booked business — events, room blocks, BEOs, billing. RevlyCRM is built to generate and nurture demand. It captures direct inquiries earlier, automates follow-ups before prospects ghost, tracks engagement signals, and builds proactive pipeline. Your S&C system manages what's booked. RevlyCRM helps you book it in the first place.
Most CRMs are industry-agnostic. RevlyCRM was custom-built for hospitality teams — pipelines that mirror real hospitality sales stages, forms designed for direct inquiries, two-way conversations that feel human, automation that supports relationship building, and engagement scoring to understand prospect intent. It's not a generic CRM retrofitted for hotels.
No. It integrates alongside your existing tech stack. RevlyCRM centralizes your leads, nurture, engagement tracking, and pipeline visibility — while your PMS or sales & catering platform continues to manage operations. No rip and replace needed.
Most hospitality teams are live quickly, with hands-on onboarding and support. You don't need a full IT department. If you can send an email and manage a spreadsheet, you can run RevlyCRM.
No. RevlyCRM is designed for lean sales and marketing teams. Automation handles consistent follow-up, dashboards give leadership visibility, and sales teams focus on conversations instead of chasing cold leads. It reduces manual work instead of adding to it.
That's the goal. RevlyCRM helps you build pipeline before RFP season, nurture inbound leads instead of losing them, identify warm prospects based on engagement, and reduce reliance on OTAs and paid media. Owning the relationship earlier gives you leverage later.
Yes. RevlyCRM operates on secure infrastructure with role-based access, encrypted data handling, and trusted hosting standards. Your data belongs to you — you maintain ownership and control.
Independent hotels, hotel management companies, resorts and venues, hospitality vendors, and event-driven properties. If your revenue depends on relationships, repeat business, and proactive pipeline building, RevlyCRM fits.
Your pricing scales with your database. You simply move into the next contact tier — no migrations, no disruptions, no surprise fees. RevlyCRM grows with your revenue.
Stop Renting Demand. Start Owning Revenue.
See how RevlyCRM helps hospitality teams reduce third-party dependence, build direct relationships, and close faster—without adding more tools.
